Common Black Hat SEO Techniques

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A third technique that is typical of Black Hat SEO is the use of hidden links and text . This is not the same as cloaking, since the page that search engines and users see is technically the same. What changes is what each user reads on it .

For example, paragraphs of text may be included sweden mobile database that have the same color as the page background or a zero font size . They may also be hidden by images or by CCS language .

While these paragraphs are invisible to the human eye, they are registered by the search engine algorithm . What is the problem with this? Among other things, a page could appear in the SERP for keywords that are only listed in its invisible text. This means that when users reach it, they do not find what they were looking for .

Hiding links via font size, page color, or CCS text is also a common practice. After all, it allows you to improve the authority (and SERP position) of the linked sites regardless of the content of the pages they are linked to.

However, most search engines have algorithms that can identify these types of situations . Since they are considered forms of artificial ranking manipulation, pages with hidden text or links are often penalized .


Thanks to the latest updates to search engine algorithms , the authority of pages with similar content tends to decrease. Scraping, on the other hand, can cause the deindexing of the site involved or, in extreme cases, legal complications due to plagiarism.