Do you find that some newsletters get more opens and clicks than others?

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Don't skimp and provide valuable information for your consumer, so they feel like you know what you're talking about and want to come back for more.

Use internal linking and link to other related articles of yours.

In this way, you will not only be increasing the amount of time that users spend on your website, but you will also be improving their experience on it.

And for Google, everything counts.

And of course, boost your SEO with the keywords you've established in your editorial calendar.

This will help you climb the ranks in search engines and increase your organic traffic, which will also increase your sales opportunities.

The folks at SEMrush have a lot of insight into this, so be sure to check out their other blog posts.

4.- Statistics
The work of content creation doesn't end with the publication of an article, newsletter, podcast or video, but rather it improves based on the response of your audience.

Have you noticed that there is more interaction on some types of articles than on others?

Do you think people prefer to hear you talk to yourself on your brazil phone number list podcast or to hear you interview someone?



Take all that information and analyze it.

Maybe you need to come up with other types of content or maybe you have made a mistake when defining the needs of your Buyer Persona.

Try to find out which point in the content creation process you need to rethink.

As you can see, it is similar to the prototype testing phase of the design thinking process; the opinion of your target audience counts and, in fact, is the most important.