On the one hand, this is due to a general increase in mobile search that has led Google to prioritize mobile-friendly versions of websites in its rankings. As a result, sites that aren’t optimized for mobile devices now rank lower in search results.
On the other hand, many health-related queries happen in emergencies, where smartphones—rather than computers—are typically within reach. Being able to access crucial information without loading or design issues makes a difference in these moments.
Consequently, mobile website optimization is a oman mobile database must for healthcare providers seeking to gain online visibility (and patients). In MD we make sure that you are up to date on this. Our key strategies include:
Using a responsive design that adapts to the screen sizes of the device a user’s on, for better accessibility. To achieve this without having a website design degree, you can use CCS frameworks such as Bootstrap and Foundation.
Mobile-friendly CTA’s & forms, that are easy to click and feature auto-fill options, and are visible (front and center, if possible). You can use both Typeform and the Gravity Forms WordPress plugin to create them.
Improving UX, by simplifying navigation and optimizing the site’s design for mobile users. You can know more about how this is done, by reading our guide on
Having a website with optimized speed helps to reduce bounce rates and strengthens UX. To enhance loading speed, you can optimize images, enable browser caching, and improve your site overall.
Local SEO for Healthcare Providers
Local SEO optimization ensures that your practice is easy to find by people in your area. By optimizing your online presence for geographic-specific searches, you can attract nearby individuals seeking medical care, thus increasing patient acquisition.