Several studies have shown that Samsung is the most counterfeited product in the phone category. AnTuTu, a mobile benchmarking site, shows that almost 36% of counterfeit phones are Samsung products. Samsung Galaxy S7 Edge is the counterfeit of all Samsung smartphone models. Counterfeit products reduce the market share of original products. This is because the revenue generated from counterfeits goes to the makers of such counterfeits and not to the company that owns the original. Another problem with counterfeits is that sometimes their quality is different from the original, which leads to customers leaving bad reviews.
Economic uncertainty
Some unfortunate events have caused uncertainty in the global market, which has led to a decline chinese overseas british data in smartphone sales, which is a huge blow to the smartphone industry. The economic recession, which has led to financial problems, has discouraged many customers from buying new phones, opting for used or refurbished phones instead. This decline in sales has affected Samsung’s sales growth, which will continue if the uncertainty continues.
Regulatory and legal threats
As the world becomes increasingly globalized and digitally oriented, government agencies and authorities must legislate in these areas. This in turn causes an increase in regulatory and legal threats to businesses and companies around the world. Laws vary by market and industry, and Samsung is no exception to these rules and regulations. Strict laws can wreak havoc on businesses’ operations. Disobeying these rules and regulations can lead to the government suspending a company’s operations or closing a company down altogether, which is not beneficial to the Samsung Group.