pillars of success in business

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Likewise, techniques such as scraping or redirects (and not to mention if you get associated with phishing cases) can generate legal problems . Another option, not as dangerous, but almost as damaging to a company's reputation are negative reviews on forums and directories .

Penalties also cause a more or less significant loss of visibility . Not only does this mean that your website will reach fewer users , but it can also reduce the confidence that people denmark mobile database instinctively have in it. After all, appearing on the first page of the SERP is not the same as appearing on the fifth page. Especially if the links surrounding yours lead to low-quality sites.

A good reputation is one of the . It helps to scale up, to conquer new audiences. If there are problems with your reputation, it can easily ruin your ideas, turning away both partners and clients. The difficulty is that it is much easier to spoil than to build. Therefore, today we suggest talking about the danger of a damaged brand reputation, how to recognize problems in time and how to regain the trust of the audience.

A hit to revenues
It has been confirmed by more than one study: the lion's share of consumers (about 98% according to RBC estimates) really do read reviews before buying. Moreover, for 91% of buyers, such opinions of other people are a significant factor when making a purchase decision. Therefore, it is important that a person, entering the query “Your product/brand + reviews” into a search engine, sees positive or at least neutral comments.