Algorithm updates Competitive activity

[fomayof928@mowline]

Your site is gaining or losing backlinks.
Any other changes you make to your site during this time.
The only way to really know if a change is having an impact is to run a proper split test — which is why we created ODN in the first place. To account for the external factors above, it’s important to use a control group of pages that you can model the expected performance of the pages you’re changing, and know for sure that your change is having an impact.

And now, there you have it! I'd love to hear what you think - what bahrain number data experiences have you had with split testing? And what did you learn? Let me know in the comments below!
On June 6, after a major update, Google announced that a site diversity update was also rolling out. This update presented a unique opportunity, because site diversity is something we can directly measure. Did Google deliver on its promise, or was this announcement mostly a PR play?


There are a lot of ways to measure site diversity, and we’re going to dive pretty deep into the data. If you can’t wait, the short answer is – while Google technically improved site diversity, the update was narrowly targeted and we had to dig to find evidence of improvement.

How did average diversity improve?
Using the 10,000 keyword MozCast set, we looked at the average diversity across page one SERPs. Simply put, we measured how many unique subdomains were represented on each results page. Since Google page one can have fewer than ten organic results, this was expressed as a percentage — specifically, the ratio of unique subdomains to total organic results on the page. Here’s a 30-day graph (May 19 – June 17):