How You Can Optimize the Value of Each of Your Email Subscribers

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3 months later, Jim’s income remains the same because he has not found a growth channel. However, in those three months, Jim’s actual sales could have been $100 + $36 (email). This means that his business could have grown during this time.

So, we’ve established that you need to know the value of each of your email subscribers. However, once you know the value of each of your email subscribers, your goal is to increase that value.

If Jim currently has email subscribers generating $1.50 in net revenue per month, then his goal is to increase that average. So, Jim sets a goal to increase it to $2.00 per month. Jim hires a new email marketer and gives them two goals:

1) Increase the number of email subscribers;

2) Increase the value of each email subscriber.

How to Increase Email Subscribers
My team and I have written extensively about this before. However, afghanistan phone number list here are some basic tips for increasing your email subscriber count:

Make it easy for people to subscribe
We are biased because we own Hello Bar. However, we believe that every site should have an easy and obvious way for people to subscribe to your mailing list. The pop ups provided by Hello Bar and other companies are the most effective way to do this.

Pop-up email capture units have a very high conversion rate. Therefore, we recommend that you consider a specialized pop-up company rather than using the basic ones offered by email providers. Many of our customers have compared us to these companies and we outperform them by an average of 2-5x?
Give people a reason to sign up for your mailing list. This could be a coupon, special access, a preview of a new product, or many other reasons. Again, products like Hello Bar make this easy because you can test different incentives to see which ones work best.