As you may know, Google introduced the nofollow tag in 2005 as a way to combat spammy links. Google recently introduced two more types of nofollow attributes . Prior to this, Google recommended marking all backlinks that you didn’t want to participate in PageRank calculations as nofollow, whether they were blog comments or paid ads. Today, Google recommends using rel=" sponsored " for paid and affiliate links , and rel=" ugc " for user-generated content .
Interestingly, these new tags are not mandatory (at least not yet), and Google notes that you don’t have to manually change all your rel="nofollow" to rel="sponsored" and rel="ugc". For now, these two new attributes spain mobile database work the same way as the normal nofollow tag.
Second, Google now says that the nofollow tag, as well as the new sponsored and ugc tags , are treated as hints rather than directives when indexing pages.
Outgoing links and their impact on rankings
In addition to incoming links, there are outgoing links, which are links pointing to your other pages.
Many SEOs believe that outgoing links affect rankings, and Reboot Online conducted an experiment in 2015 and re-ran it in 2020. They wanted to find out if the presence of outgoing links pointing to high-authority pages affected the position of the page on the SERP. They created 10 websites with 300-word articles, all optimized for a non-existent keyword - Phylandocic. 5 websites had no outgoing links at all, and 5 websites contained outgoing links pointing to high-authority resources. As a result, those websites with authoritative outgoing links started ranking the highest, while those with no links at all ranked the lowest.