Even since Google decided to shift to a mobile-first strategy back in 2019, sites that were previously ranking well have seen their rankings suffer dramatically, especially if they don’t have a good mobile version. Google made this transition due to the large number of browsers now looking for search results on mobile devices.
If your site isn't currently mobile-friendly, you have a few options available when it comes to improving it. For example, you can use a WordPress theme that is designed to be mobile-friendly. However, to maintain your top ranking, you'll need to continually put in the effort to improve the mobile version of your site.
SSL stands for Secure Sockets Layer, and it essentially means that the information australia mobile number list free being sent between your browser and the server is encrypted. This means that no one can snoop on the information you're transmitting to the site without putting in a great deal of effort to crack the encryption, which is pretty unlikely.
You can tell if a site uses SSL by looking at the URL. Sites that are secured by SSL have a URL that starts with "HTTPS," while sites that are not secure have "HTTP" URLs. Since 2014, Google has prioritized SSL sites in its search results. Keep in mind that your site may already have SSL, as it has become something of a standard.
Using AMP
Google funded AMP to make its search results more user-friendly, especially for mobile devices. When a site uses AMP, it incorporates a special form of HTML known as AMP HTML, which is designed to load the site more quickly by stripping out unnecessary parts of the content and keeping the key parts.
For example, when an AMP page loads on mobile, Google removes the extraneous parts of the content and keeps the essentials, such as text, images, and videos. However, scripts, forms, and comments will be disabled, as these are typically the parts of a page that slow down loading the most.
The advantage of using AMP is that people will be more likely to stay on your page while it loads, especially if they are using a mobile device on less reliable wifi. This improvement in visitor retention will ensure that Google ranks your page higher than it would otherwise.