Bing
advantage
Its rewards program.
Every time you use Bing, you collect points that can be redeemed for gift cards. This can certainly be an incentive for users to use it more often.
Bing has an advanced image search that allows users to see popular searches on different topics, as well as use a visual search feature. This may make it a top choice for users searching for relevant images.
Bing offers a special music search feature. This will show you the music video as a featured snippet, the lyrics on the left, and some biographical information about the artist. This may make it more popular among music lovers.
shortcoming
Its lack of privacy.
Bing monitors activity and sells your data to advertisers, which may deter users.
Its interface.
Due to the amount of information displayed on the home screen, some users may find the interface cluttered.
Its lack of voice search poses obvious accessibility chile mobile database issues for users with disabilities.
Amazon
advantage
Its size.
In 2020, 63% of online product searches took place on Amazon.
In fact, if we exclude YouTube, which is owned by Google, Amazon is technically the second largest search engine in the world.
Its purpose.
If you are managing an e-commerce business, then Amazon is the place for you. Most of the Amazon users are actually ready to convert. This means that you will not face problems with user intent.
Its interface.