The potential user's role in the company

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Rina7RS
Posts: 605
Joined: Mon Dec 23, 2024 3:34 am

The potential user's role in the company

Post by Rina7RS »

This is the practice of sales lead scoring, which involves evaluating the persona and company details of a sales lead to determine if their product is a good fit and financially viable. Many SaaS companies focus on just a few data points to determine lead status:

The number of employees in the company this is a proxy for their spending power
Company Location
Company's industry
You score and sum these values ​​to determine each lead's potential value compared to the other leads in the queue. Prioritize your sales workforce accordingly.

Job Role
If a sales prospect works at a company that is a taiwan mobile database great fit for your product, but their job title is say mailroom intern, they are not worthy of your sales workforce. They lack appropriate decision-making authority within the company.

Number of Employees
The more employees a company has, the more likely they are to be able to afford the high prices of your products. Assign more of your sales force to them.

Company Location
Focus on the locations your business serves.
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