For example, you might get thousands of visitors to a blog that ranks for a high-volume term. But lo and behold, no one is actually converting into a buyer because no one has the intent to buy. They’re just there to do research on a trending topic or get free advice which isn’t always a bad thing.
How you define your content goals and subsequently your SEO goals is therefore important. At this stage, you need to consider several key factors.
Buyer Personas
Who are you writing for? What type of consumers do you want to engage with your content? Whether you’re targeting existing customers or new prospects, you’ll need to develop detailed personas that will help you anticipate their problems, interests, and the type of content they want to consume.
You’ll likely be targeting multiple personas with your philippines mobile database SEO strategy. After all, a typical B2B funnel involves six to 10 decision makers. Therefore, you need to have a clear idea of what each decision maker wants to find. Creating buyer personas will save you a ton of time when you’re brainstorming topics and mining keywords.
Evaluate your site's current organic performance. For which searches do you currently show up? Are most searches for your site unbranded or branded? How many people are able to find your site?