If you open a blank document, scrawl some ideas, and then walk away because you didn’t generate any good ideas, you won’t be able to come up with any in the end.
Neil and Ed knew they were not superhuman. They simply viewed their brains as conduits into a creative flow state, and they never forgot that the conduit needed to be cleaned. In every creative session, they allocated time to empty the wastewater.
They don’t worry about whether clean water will eventually iran mobile database come. It always:
Your job is to imitate at first.
You identify what makes imitation futile.
You keep refining it until it becomes original.
Mozart wrote 600 pieces of music and Edison had 1,093 patents. Today we only remember a handful, and that’s the point.
2. Withholding information
The second technique for maintaining novelty is to withhold information.
Storytelling is essentially the art of choosing what information to withhold. When you rewrite, decide which answers you want to keep until the end.
The psychology of novelty
Recall the psychological principles introduced earlier:
The Hook Principle – “The captivating introduction stays with the reader and makes them overlook the imperfect middle.