A family looking for a space for its growing korean number whatsapp members with a SES C- is not going to be interested in 58 m2 apartments for $5 million. This product may be more for A/B investors looking to capitalize on the property or singles with a SES C+ who want a small space to live with their pet.”
Understanding consumer behavior and all its complexity is not an easy task, however, it can determine the success of a commercial strategy. Achieving this will allow you to avoid unnecessary financial expenses, the effort of the agency and the real estate company's own team, including the commercial area, in addition to optimizing the time of all those involved. This way, you will find a good balance between the investment and the profitability of your project.
As for their characteristics, most investors are people between 35 and 55 years old. This is a wide range since it depends on the type of property. Their socioeconomic level can also vary, however, we can say that they are economically very stable. They have not only enough income to cover their own expenses, but also to acquire additional properties.