For example, if you talk about philippines number value and quality in the first, mention unique features in the second. Your last email or two should include some type of incentive. For example, you could offer a coupon, discount code, or free shipping, regardless of the cost of the order. Segment your email sequences Segmenting your abandoned cart emails can help you increase your conversion rate even further. The message should be consistent with where the customer is in the sales funnel.

Use a segment for people who have never visited your website. added a product to their cart, and then decided not to buy it. Use this opportunity to explain your brand in more detail and invite readers to revisit your site and reconsider a purchase. Another audience segment to create is users who have already subscribed to your newsletter. They are aware of the brand, so you can drill down directly to the conversion CTA.