Good explanatory videos are short and manage to get their message across succinctly and simply. They are so simple that everyone can understand the content immediately. An explanatory video should never be too long; the ideal length is one to three minutes. If the content cannot be conveyed in this time, it is better to split it into several films. Explanatory videos use storytelling: they build up a suspenseful arc (for example, from a vietnam gambling data conflict to a solution) and thereby arouse positive emotions in the viewer. The actual content is conveyed almost incidentally.
Animations as a basic element
Explanatory videos are primarily made of graphics. Moving graphics are much more popular than static graphics. Animations are reminiscent of cartoons and are therefore generally viewed in a positive light - in this respect, we are all still children. With animations, an explanatory video can create a positive, pleasant mood from the very first second and "hold" the viewer. Comic-like characters can be used ideally to create sympathy. Simple, reduced graphics have another advantage: they also work well on a small smartphone screen .
Animations are therefore an entertaining and effective way of conveying content. This way, the product or service can be shown "in action", which makes even complex processes easy to see. 2D animations are just as suitable as 3D animations - depending on the topic, one or the other is sometimes the better choice. Animations are quite easy for specialised graphic designers to create and are therefore far less complex than, for example, a scene with real actors, which would require a whole film crew.
How should an explanatory video be structured?
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