Three new strategies are being introduced:

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The new product categories are being expanded for skincare & makeup, mother and baby care products, fashion, digital, food and health care. As for the beauty products, the new trends focus around skincare devices and other related equipment; the new category for fashion is streetwear; and for personal care- products related to hair loss which Millennials are obsessed with.

Chinese consumers are also willing to spend more on pets, which uk phone number database includes healthy snacks and other imported pet products.Tmall Global Influencer Incubator

The “Purple” Influencers (网紫 wangzi), based on Tmall’s idea, will be focused on expanding the reach of importers and helping Chinese consumers explore global goods. Their main role is to connect overseas brands to Chinese consumers. The influencers are chosen based on factors such as: “International Commodity Index”, “Global Impact Index” and “Consumption Leading Index of Overseas Shopping”.



The new ecosystem consists of over 500 domestic and global influencers, over 50 MCN organizations and 10 countries and regions for now. The key element is that the brand will not only be able to sell their products in their stores but also through influencers’ flagship stores. Which means that brands will be able to access the vast follower base of popular KOLs.

Value of Tmall Global Influencer Ecosystem