How to install web analytics?

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The presented algorithm contains the main stages of working with Yandex.Metrica and Google Analytics. By checking the list, you will not miss important stages and will know what points to pay attention to when monitoring the work of web analytics specialists.

How to install web analytics?

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There are no particular difficulties. We act in the following order:

We register accounts in Yandex.Metrica physicians email list and Google Analytics.

Register in Google Tag Manager (GTM) (it makes it easier to install tracking codes for website pages).

We install analytics system codes on all pages of the web resource.

We check the correctness of the installation using Tag Assistant by Google.

We set up access to the account for other users (if necessary).

Setting goals in Yandex.Metrica and Google Analytics.

We create a filter for internal visits to the resource (for example, transitions to the site by sales managers and other employees).

We establish a connection between the Google AdWords advertising account and Google Analytics.

Setting up event tracking in Google Analytics.

We check the activity of the settings in Yandex.Metrica (webvisor, scroll map, form analytics).

We are developing a system for using UTM tags, with the help of which traffic sources are more accurately tracked and grouped, and efficiency is assessed.

We set up search tracking (if available) on the site and analyze queries entered by users.

We activate the remarketing function in Google Analytics and set up reports on interests and demographic indicators.

We set up the User ID function in Google Analytics (its purpose is to assign unique identifiers to users).

We create target audience segments.

Setting up 404 error tracking.

We set up improved link attribution.

We set up regular search sources so that the analytics system can separate free from paid ones.

We connect call tracking and e-commerce.

Setting up import of click and cost data (for companies).

We install Google Analytics Debugger and Page Analytics extensions and check the correctness of data collection.

We create our own (custom) reports to specify the data required for analysis.

We set up email notifications and SMS alerts when key site indicators change. You can connect email distribution of Google Analytics reports.