Your competitors are already working with this database

[subornaakter20]

You will cause a negative reaction from an audience that has never even heard of you.

Every email user has at least once received a letter that persistently recommended buying a product or service. Most likely, there have been many such messages. You must admit, they are terribly annoying. If you regularly receive unsolicited advertising letters, this is a sure sign that your email is included in the database that is being sold. It is very unpleasant to find yourself in the position of a person whose confidential information is an object of purchase and sale. Buyers of such goods should be aware of this. Information sent without the consent of the recipients will most likely be perceived negatively. Such a reaction from the participants of the mailing list can have a negative impact on the reputation of the brand. After all, if before these people knew nothing about the offered goods or services, now they will be firmly associated with an illegal invasion of privacy.



Decided not to puzzle over the question of pharmacy database how to collect a subscriber base for email, and just buy it? Keep in mind that your competitors could do the same. It is possible that you will get a list of addresses that other companies have already used. It is not by chance that the email contact base is sold. Most likely, everything possible has already been squeezed out of it. By using such a list of addresses, you risk facing the fact that people have set up a complete spam block. Then no one will see your messages and the money will be wasted.

You'll just be throwing your money away.

If you want to get the maximum effect from your direct marketing costs, then buying an address database makes no sense. This can jeopardize both your brand reputation and your entire business. In addition, spam mailings increase your CRM costs, since storing large amounts of data costs extra. In addition, it will be very difficult to separate “dead” purchased addresses from real subscribers’ contacts in the future.

We hope that the above arguments will convince you to refuse to buy a database of obscure addresses. Otherwise, your company may lose the trust of existing subscribers and face a wave of negativity from people who perceive your letters as spam.

The best solution is to form your own database of real and loyal recipients who are your target audience and have voluntarily agreed to receive messages. To do this, you need to direct all your efforts to finding people who are interested in your products or services.

One way to attract potential customers is to create engaging and useful content. Interesting information will motivate people to subscribe to your newsletter on their own.