Content as a conversion tool

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Effectively crafted content can transform website visitors into leads and customers, enhancing your online presence. SEO-optimized content is particularly powerful for increasing search rankings and organic traffic.

For example, a landscaping company can optimize blog content with keywords like “garden design ideas” to attract more visitors.

Align content with goals
Choose content that aligns with your digital marketing strategy goals.

For example, if a clothing boutique aims to increase online sales, it might focus on creating india rcs data detailed product descriptions and style guides rather than updating its About Us page.

Audit existing content
Evaluate your content based on its past performance about your current goals. For example, an online bookstore can rank its blog posts based on the number of leads each post generated in the past year.

At crowdspring, we review prior content every six to twelve months and consolidate, delete, or rewrite content we believe can be improved or removed. We’re ruthless in these reviews – in the past several years, we’ve unpublished thousands of blog articles and rewritten hundreds. These efforts have helped us double our organic traffic last year.

Match your content with buyer personas to find missing elements. For example, a tech company may discover that its software lacks beginner guides, which is a gap in addressing new users’ needs.

Create a content plan
Develop a plan for new content based on your audit and gap analysis. Your plan should include.