How a full-fledged corporate website differs from a business card website

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Website-business
Thanks to the development of the World Wide Web, companies can sell not only goods but also services on the Internet. These are various paid services, such as online dating sites, consulting services, and databases. Quite serious creative agencies operate via the Internet: E-generator.ru, etc. In addition, there are information sites and search engines that earn money from advertising. However, we can talk about Internet commerce for a long time. This is a topic for a separate article.

Web 2.0 Model Site
Such a web resource is primarily intended for visitors. To understand how it is structured, let's consider the Finam.ru portal. It is an information agency that makes more than 200 publications on the stock market every day. The site is a useful tool for online technical analysis. It also has many forums, and thematic conferences are constantly held.

It is difficult and expensive to make a web resource of such a model. The cost of the project will cost you from 50,000 dollars and above. But the main expenses will be ahead, since the resource needs to be developed. About the same amount will be spent on promoting a corporate Web 2.0 website . For example, for Finam.ru to function fully, more than 30 specialists are required, including journalists, designers, programmers.

Web 2.0 websites are necessary for large organizations. But small firms sometimes develop such projects to actively build communications with the target audience. Nowadays, there are no more difficulties with content production. Special agencies have started to do this, creating good posts for social networks at a low cost.

There is a rule that a company with its own online presence should follow: if you want the web resource to be popular, publish news regularly. However, this is only one way to improve the quality of the site. Even at the project development stage, it is important to decide how you are going to attract users. Create a good reputation for your portal, which will successfully promote the company's products.

How a full-fledged corporate website differs from a business card website

The business card site is quite simple, so medical mail list its creation does not require much time and money. Such a resource does not need to be filled with a large amount of text and other information. For this reason, the cost of the project is low.

The corporate clients' website has a more intricate structure. Its pages have several levels, there is also a blog or a section with articles, additional tools in the form of cost calculators and other useful options. Such a resource always has a search, videos are published, and you can leave comments through a special form.

In order to unite the audience of interested clients and attract attention to the work of the organization and its services, a forum is created on the site. It allows users to share reviews about the quality of the company's products and services.

Thus, corporate web resources can have different page sizes: from several dozen to several hundred. They contain information about the enterprise and demonstrate the products that the company sells. If the organization sells any goods, then a catalog is published. For example, on the online platform of a car dealer, you can find a list of all the cars available for sale. And if the company produces furniture, then on the site you will see the range of products.

Selling products is not the main goal of a corporate web resource. Its task is to encourage the user to make a call, leave a request or visit the organization's office. Sales are made only at the next stage of interaction with the client.

For search engine optimization, more serious differences are important. It is much easier to promote multi-page resources with a complex structure in search engines, since each page contains key phrases. A large number of them increases, thanks to which a huge audience can be attracted to the Internet site.

This does not mean that a corporate client site is much better than a business card site. Much depends on the organization itself. Some of them get by with a simple online card with basic data. Others prefer to create a resource with a complex structure and specific tools that visitors can use.

Thus, if you have long-term plans in business and you want to tell potential clients about your company, products and services, then you should think about developing a corporate website.