How to Choose a Website SEO Professional

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Search for a specialist

Unfortunately, there is no universal way to find a good specialist. A huge number of studios and freelancers offer site promotion services, but for some of them, all they do is upload the site to an automatic system and wait for the indicators to improve on their own.

Perhaps the most reliable confirmation of an employee's professionalism is a recommendation from friends or colleagues. If this is not possible, it is necessary to at least study the candidate's portfolio and reviews of working with him. It is desirable that the reviews have at least some confirmation, for example, a link to a medical insurance leads email list third-party site.

It is worth starting cooperation with a small service, for example, a written consultation on promotion issues. You can present the same task to several candidates and compare the proposed solutions.

How can you determine a quality answer if you yourself don’t understand anything about SEO? There are at least a few criteria that will help you identify a non-professional:

Obvious illiteracy . A poorly written text is not only disrespect for the client, but also an indicator of the professional unsuitability of the specialist. If a person does not know how to express his thoughts beautifully, then he will not be able to compose the correct title for the text.

Non-unique text. Be sure to check the potential employee's answer for originality. Some performers, in order not to waste their time, simply copy the appropriate text from some site. Quotations in a consultation are appropriate only if they are appropriately formatted.

Lack of specifics. It is not always possible to clearly say from the data provided what needs to be changed on the site so that it is indexed better. However, a professional's answer will always contain at least some advice that can be tried in practice. General phrases and a complete lack of analysis of your situation are a bad sign.

Excessive detail. Going into one specific issue is appropriate only if the topic of the consultation itself is specific. In other cases, the situation should be considered from several angles. If a specialist talks to you at length about solving one problem, perhaps he is not so strong in other areas.