the search phrases will be the same

[rochon.a1.119]

You can add more ads so you can rotate them to see which one performs best, but for all ads.

Write your ad with best practices
Explain what you offer, what your value proposition is , and include a call to action so the user knows what to do.

Don't trust Google to automatically write your ad (yes, automatically) because it will do the same for you as it will for others and you won't be different in any way.

Look at this ad that already appeared written when choosing the phrases " plumber ".



Fill in all available fields
Although Google may bring you content from your website or usa mobile database Google My Business, don't be overconfident and fill out all the title and description fields to occupy as much space as possible in the search results and thus be able to compete on equal terms with other advertisers.

Remember that, although this is a type of campaign for small businesses, in the end you may end up competing with all the players in the market.

Finally, one of the features that we have found most interesting in this type of campaign is that Google suggests the budget range that you should invest based on all the segmentations that you have established in the previous steps.