Christmas is one of the best times of the year to sell on e-commerce sites, but it is true that this is not going to happen just like that; you have to be prepared to know what you have to sell and how you have to do it.
There are many questions to ask yourself in order to create a good SEO strategy, especially during a time of year when advertising investment, such as that made to improve SEO campaigns, increases disproportionately.
Before starting, I would like to say that for the SEO qatar email database free strategy to work during Christmas, it is very important to prepare the ground for a minimum of three to six months , depending on the competition and the business model.
You have to follow a logical architecture. The first thing is to detect which keywords (words for which you want to rank) are the ones that can convert on these dates according to your business model and, later, once they are included in the domain, carry out a progressive link building campaign during this time so that they increase in value.
Another very important element is knowing which device the conversions will be made on. In this day and age, tablets and smartphones tend to be the kings in this regard, which means that your destination URL must be perfectly focused on the conversion, which means that the loading time cannot be more than three seconds.
If this is your second year or more of using this type of strategy, the ideal thing is to reinforce the URLs, which should already be fairly well positioned, for a minimum of three months.
What keywords should I work on?
This is the key point: it depends a lot on your budget. You have to keep in mind that every action has a cost and competition.
If it is not high, you can go for the TOP keywords, but if you have high competition, you should know that there is enough for everyone and that betting on a long tail (words that are not so effective but that attract traffic) may be the best option.