How much does a targetologist earn?

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For Moscow, the average price of a full-time employee is from 30 to 150 thousand rubles (per month). Higher pay is assigned for complex tasks. For example, if a specialist receives 100 thousand rubles (and more), then he is expected to be able to build analytics and launch automatic execution of processes.

In the regions, the rates are lower, about 20-30 thousand rubles (per month). There are some nuances. Most often, it happens that a full-time targetologist also works with clients or journalist email list with the company's social networks.

As for freelancers, they receive different incomes, because advertising projects vary in complexity, and the capabilities of specialists are also not the same. A private individual can set up advertising in Yandex.Direct for 5-10 thousand rubles. Subsequent campaign management is an independent service. Its price varies depending on the complexity, scale, thematic direction and can be from three to five thousand rubles (per month). If you take control of up to 10 projects, then earnings can be 30-50 thousand rubles per month.

And these are only fixed amounts for setting up and running the promotion. Additionally, payment of a percentage of the advertising budget (approximately 10-15%) may be agreed upon.

In essence, a targetologist is a specialist with a wide range of skills. He is a marketer, an analyst, and when necessary, a copywriter and designer (with skills in various online editors). He is a master of the headline and advertising slogan, a bold experimenter, a kind of "many-armed multi-legged". And if you think that this is fantasy, then it is completely in vain. People learn to combine many types of activities, gain experience and become highly qualified, sought-after specialists.