A heatmap tool can give you a deeper understanding of how visitors interact with your site. You get the full picture — movements in and around landing pages, clicks on call-to-action buttons, and more.
For example, in this post below about a startup's marketing budget, the website creators must have noticed that the top right and bottom right corners were getting the most attention. They decided to place their call-to-action buttons in those places.
Image from the site
On the other hand, Together Software has chosen to place the rcs data switzerland CTA buttons for its onboarding software in the top right corner and in the center of the page, below the fold. See below:
Photo of the product source
The tool visualizes areas with the most clicks or cursor movements to show where the most interaction is happening. You see the areas where most of your visitors click.
If a particular area gets a lot of attention, you can move the call to action button to that location.
When you run a heatmap analysis on your site's most popular pages, you'll see where visitors interact the most. You'll understand what improvements you need to make to your site to reduce your bounce rate.
4. Run A/B tests.
Once you understand where the confusion is coming from or know which elements are getting the most attention, you'll need to make a few changes to your pages.
Recordings and heatmaps will help you reduce your bounce rate. You can try A/B testing headlines, call-to-action buttons, images, and other elements on the page.