Google and Yandex's Perception of Key Website Indicators

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It is often impossible to negotiate directly with sites; website owners have to look for intermediaries who will connect them with representatives of the required platform.

Keep in mind: when promoting in Spain, the site's position, having risen in the search results for this country, also increases for countries in the Latin American region.

The language factor also plays a role: in those regions where there are two main languages ​​(Spanish and Catalan in Barcelona, ​​English and French in Canada), both of them must be taken into account in the semantic core.

Let's take the main indicators in Yandex insurance leads for seniors and Google. It is necessary to understand what their main differences are. These two systems work with different data and calculate differently.

Issue Page
There are differences in the display of search results between Google and Yandex, which a webmaster should take into account so that his site is presented as attractively as possible. Each search engine has its own micro-markup systems. It is with their help that a site can stand out among other web resources and be the first to attract the user's attention.

In addition to the usual organic results, the page has all sorts of “bells and whistles”. When searching for products, Yandex has a selection of options from the Yandex.Market service.

Other features of the Yandex search results page include the following:

The title tag should contain no more than 50–55 characters.

Description is limited to 160 characters, and the search engine more often displays a suitable fragment of text from the page in the snippet than the actual content of this tag.

Sites are displayed with icons.

The description contains a module “Products and Prices”, which shows the cost of some product items and services.

The snippet also picks up information about the company from Yandex.Directory. When registering a company in the Directory, specify up to five pages on which, if they are ranked, its contacts should be displayed.

Recently, a new service Yandex.Dialogues was launched, allowing you to chat with a consultant right there, without going to the site.

In Yandex search results, due to the peculiarities of ranking commercial web resources, aggregators occupy the first places for many keywords.

Google has its own peculiarities:

The title is 70-71 characters long.

Description is limited to 100 characters (text can be broken into three lines), and the data from this meta tag is used extensively in the snippet.

It is possible to specify not exact prices for goods, as in Yandex, but a range “from and to” in the description of the catalog page. For this, LD-json microdata is used.

The webmaster panel allows you to see what the snippet looks like and fix any bugs in time.

The general tendency of all search engines is the desire to give the user maximum information and not force him to perform unnecessary actions. On the one hand, this prevents high traffic to the site, on the other hand, it allows intercepting potential clients from sites that are higher in the search results. Therefore, it is advisable to study all the nuances and differences in promotion in Google and Yandex and follow the innovations.