Triggered by an idea, a spontaneous impulse, I spent ten weeks very intensively experiencing the creation of my own community from a very personal perspective. Very personal because this was not a professional offer. Rather, a community was created from a personal action with which I had no professional purposes or goals - other than the goal of offering help to the people in my existing community. That is precisely why I learned a lot in the process. I have been asked several times to write down my findings. I am happy to do this, especially given that there are many other people who have set up similar offers during this time and some of them are still running them. So here is my detailed and very personal report of my experience.
Table of contents
What was the motivation behind it?
Yeah, just don't make a plan...
The (New) Beginning of the End
When you have to (and want to) let go ...
An intense experience from a very special time
What I learned from the “morning round”: _
Similar goals or similar needs create homogeneous interests.
Special situations create special closeness.
No one can sustain such intensity for long.
A community has its normal distribution.
Growth arises from the weak connections – and at the same time creates change.
Success is only possible as a team.
Everything is okay. Almost everything.
The group regulates this. But it does not regulate everything.
Appreciation, Appreciation, Appreciation
Focus, Focus, Focus
Interruptions are not rude.
Free does not mean lower quality standards.
The essential is largely invisible to the general public.
Conclusion: Expect nothing and you will get a lot back.
Quotes: What members take away
PS: LinkedIn is (still) not the new Facebook
At the heart of every communication strategy is the community. The best forex data messages, the most valuable content are nothing without those they are intended for. The most valuable content is created in dialogue, in exchange with stakeholders. From a professional point of view, I have conveyed these sentences in one way or another over the past almost twenty years, more or less extensively in countless workshops, lectures and discussions. I can also no longer count the projects in which I helped plan community building, trained and supported community managers. I also do community building in my own groups and forums. But the Corona crisis has given me a new, personal, very intense experience with a very special community.
In mid-March, when the Corona crisis really started in Germany, a lot of people in my immediate environment were suddenly working from home. Many of them had to rush to find new digital ways of working (and working together). Some business models collapsed from one moment to the next. Social networks were buzzing with questions, emotions, helplessness, a search for orientation. Then, I don't even know where, an idea came to me: Why not set up a Facebook group and a LinkedIn group at the same time, where people can exchange ideas in a safe space, help each other and find some kind of structure together?