Content Marketing Performance Analysis

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To draw conclusions about how useful content marketing is for a company, it is necessary to collect all the statistical data for analysis.

Install Yandex.Metrica and Google Analytics counters on your website

With their help, you will be able to receive all reliable and accurate statistics. This issue is worth taking care of before launching a campaign: study the indicators of your site - traffic, conversion, number of bounces, viewing depth, time spent on the site, etc. - "by default", so that there is something to compare later parameters fronk oil email list with (for example, when the blog has already been launched). For comparison, choose the same periods (six months, a year, a quarter, a month).

Provide external links to your site with UTM tags

Here you will find useful generators of such tags. They will allow you to instantly find out a lot of information about a visitor who came from a third-party site: where exactly he came from, what article he is currently reading, what actions he is performing on the site. To analyze his actions, connect “Webvisor” to the page.

Content Marketing Performance Analysis

Study the habits of your target audience, their behavior on the Internet

What browsers do your potential customers use? When do they usually visit websites, and from what devices? Mobile traffic is increasingly dominating over desktop traffic, and search engines also prefer adaptive versions, so always test the layout on mobile devices so that nothing “falls apart” and the content is readable.

Track traffic dynamics

If content marketing has no effect, and a couple of months of active blog posting has not affected traffic, then you have done something wrong:

the topic of the texts was chosen poorly (such topics are not interesting to anyone);

your content is of low quality;

More effort is needed to promote it.

If the situation does not change after six months, but you are sure that all these reasons do not apply to your situation, then you will have to change the subject and type of content, or at worst, switch to other types of marketing. However, in six months you will see the results of running any blog.