How Content Marketing Works

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Everyone knows that you need to build relationships with your target audience using the right content. But the approaches to making content marketing useful are sometimes not known to everyone. The most common mistake is to talk more about yourself and your product, forgetting about what is interesting to real and potential buyers.

The opposite would also be wrong: to provide the audience with very useful information, but at the same time forget to encourage them to buy. In our article, we will tell you how to make content marketing useful, analyze its tasks and tools, and talk about the most common mistakes in this area.


The term “content” unites information in forex email list any form: graphic, text, video. In general, content is information.

The technology (methods, approaches, set of tools) of generating and posting content with the aim of attracting the target audience is called content marketing.

The responsibilities of a content marketing specialist, however, are not limited to writing engaging articles or creating images that will lift the reader's spirits. To make content marketing useful for a company, the content must push the reader to a target action: a purchase, a request for a price list, an order for a free consultation, etc.

The goal of content marketing is to create content that is, firstly, valuable and necessary for a potential client, and, secondly, encourages them to take the actions that the company expects from them. Content is placed where the target audience will definitely see it: on social networks, on a website, forum, etc.

Remember the joke about the kiss on the shoulder? Essentially, all content marketing is is a long kiss on the shoulder towards your potential customers, and this happens before you even give them your call to action.

The benefit of useful content is that it “warms up” the audience, creating a desire in the consumer to buy a product or service.

The simplest example of content marketing: a reader, having read an article about methods of promotion on a social network, was so inspired by the idea of ​​mass following that he wanted to try to apply it in his corporate account.

And of course, at the end of this article there was a link to the corresponding service. The client clicked, tried the free version and continued to use the service for the next years. It is clear that this inspiring article was written by the developers of this service. They also publish and repost the text. This is simple, brilliant and effective content marketing.

The key to content marketing (if you want to make it truly useful) is to avoid perfectionism. Don't chase after perfect service, design, or company image; instead, spend your energy on creating a smooth introduction so that your content doesn't look like it's been ordered.