Monitor behavioral factors and improve website usability

subornaakter20 · Post by **subornaakter20** » Sun Feb 02, 2025 4:42 am

The choice of priority traffic sources depends on the subject of your site and the target audience. For example, TikTok is hardly suitable as a platform for advertising downy shawls: according to research, the majority of this social network's audience (40%) is under 18 years old.

Attract traffic from all possible sources

Let's imagine that we've sorted out the first two fast food email list points: we've posted the content, selected traffic sources, and attracted it to our site. However, due to their characteristics and differences, representatives of different target audience segments will behave differently on the site. Some will find it convenient to use, others will not.

It is necessary to determine what exactly is bothering users, what elements are misleading, what clickable components are not clicked, etc. The indicators of the main behavioral factors can be seen on the main page of Yandex.Metrica.

To understand how a visitor behaves on your site, use Webvisor, a tool that records the actions of visitors on your site and shows them in video format. Evaluate the shortest visits, and also watch several long visits and find out what attracts customers.

Why is all this necessary: if a visitor did not like the interaction with the site, then it is unlikely that he will return. This means that this is a loss of a visitor who could have become a regular. The effort and budget spent on attracting traffic will return to you in a smaller amount. User engagement can be increased in different ways: post videos, interactive content, photo sliders, useful articles, elements that engage in dialogue (online chat) and other widgets.

Research your competitors to see which method might work for your site, then test it on your audience.

To have a lever of control over direct visits to the site, you need to work on the regular audience, that is, make the site better for those who visit your site regularly and have already added it to their bookmarks.