You need a good sales team

[muskanislam25]

Good sales team: This is an important topic that we need to talk about. Your digital marketing strategy alone is not going to work if you don’t have a good sales team.

Effective digital marketing strategies executed by a fast and empowered sales team is the perfect formula to grow your company.

Many digital marketing strategies fail because of the following situation, let's look at this example: Conexión Andina, a computer security consulting company, which wants to increase its clients through an Inbound Marketing strategy. The company follows the following steps:

1. Conexión Andina, together with its digital agency, is developing a campaign with an ebook that educates its clients about “ the importance of protecting their information against hacking.”

2. As a second strategy, they send out a mailing informing about the programming of a webinar that “will teach you how to detect if your company is prepared for a hack”

3. As a next strategy, Conexión Andina launches an offer of IT consulting services for clients who signed up for the webinar.

4. The campaign manages to attract 25 people who want to buy or acquire the services of this company.

5. Leads are sent to the sales team, but they contacted netherlands whatsapp data them 2 weeks later, some did not call and others attended to future clients in a careless manner, who were not convinced and gave up on the purchase.

Potential leads attracted in campaign: 25
Total sales: 0


As we could see, the sales team at Conexión Andina was not focused on quickly and efficiently serving people who wanted to acquire consulting services. This is a serious mistake that could be causing you to waste time and money.

Having a sales team is one of the key parts of your digital marketing strategy, as this last step will be the decisive one in closing sales that come from your website, social networks, landing pages and mailings.

That's why we give you 5 important aspects that your sales team should take into account when receiving a lead:

1. Answer
Reply to customer

When a message arrives on our website requesting a quote or we receive a conversion notification from a Landing Page campaign, we must respond immediately with a message that says:

Hello, nice to meet you, my name is Rodrigo and I am part of the Conexión Andina sales team!

“Thank you for contacting us. We will call you in 1 hour to give you advice. Do you agree?”

I look forward to your response, have a nice afternoon”

Here it is important to introduce yourself and mention that you are going to contact your client in 1 hour, ask if he is available and most importantly, CALL HIM.

If you receive a lead through social media :

You must respond to the message asking for the contact's phone number, name and email address and then call this person.

A good strategy is to automate your responses on social networks with a message that says:

“Hello, we cannot answer you at the moment, however, please send us your concerns or contact information so we can help you as soon as we can.”

2. Forward to the responsible area:
Submit requests

After obtaining the data of the people interested in your product or service, you must immediately forward these requests to the sales executive.

Sometimes we need to assign a salesperson to handle specific lines of business or products. This way, you can send the corresponding requests to this person and provide more professional and specialized attention.

3. Call:
Call the customer

The salesperson in charge must call the lead within 24 hours. Here, it is necessary for the salesperson to listen to the client's request or problem so that he or she can focus on their needs . Sometimes it is more effective to listen carefully before offering any service or offer. Not all clients are the same!

4. Close sales :
Sell

After listening to the client's problem and recognizing the solution that your company can provide, a visit should be scheduled or a quote should be sent in the shortest possible time (3 days), or if you sell a product, it should be sent quickly and without setbacks.

5. Build loyalty:
Happy customer

After a sale is made, salespeople and the marketing team must develop a strategy to retain customers who have already purchased your service or product so that they continue to buy from the company, recommend it, and become evangelizers of your brand.

Do you want to know how to continue surprising your customers? Read our blog: The importance of building customer loyalty and making them fall in love with you

Now that you know the importance of having a good sales team and a customer loyalty strategy, would you like to schedule a consultation to check if your digital marketing strategy is being well executed?