The use of mobile phones is imposed over desktop computers and laptops. A very important fact is that in the cities of Colombia there are already more than 22 million cell phones, and in the rural population the number has already reached 2.7 million. This data taken from a study carried out by BBVA Research only confirms that Colombian companies are facing a great opportunity, which if they do not act immediately can become a risk.
As we have been saying in other articles, today a company cannot afford not to have a presence on the Internet, however, there are companies that do not even have a website, or some that have one do not see in it the great potential to grow their business.
Digital marketing agency in Bogotá Web Design: Tips to get more conversion on your website
Web design in Colombia: a necessity for companies
In Colombia, a large percentage of companies are still resisting digital transformation, either due to an unjustified fear of change, or because they see that their traditional processes can get out of control, even if only temporarily.
As a digital agency, we see ourselves sitting in front of businessmen every day who are afraid of entering the digital world. We know that it is a giant ocean, but we can also show that with good company, the journey is enjoyable.
Website design in Colombia has been a fundamental issue for the growth of many businesses. There are already many companies that are starting to sell online through their online stores, and although the Colombian user still has a high percentage of confidence in digital payment gateways, there has also been an increase in online purchases.
If by this year it is expected that 62% of Colombians have luxembourg whatsapp data access to the Internet, then you can already imagine the great importance that web page design takes in Colombia, every day communication is more digital therefore you must keep in mind that beyond having your digital asset up and running: website , blog, online store, etc. it is essential that it become a means of communication and interaction, a place that shares knowledge, a place where everyone wants to come to look for valuable content. Today the clients we work with and with whom we have done web page design in Colombia, have had the opportunity to see how the Internet has created an authentic sales channel, we have cases where even the achievement of leads and business opportunities have increased, to the point of becoming much stronger sales through the website than through traditional means.
For this reason, your company needs a website. It is the first step to start entering the digital world. Then come the strategies focused on achieving your sales goals, but for now, start with the basics.
Web design in Colombia: a necessity for companies
Without going any further, in our particular case, in the agency 80% of sales are generated through our website, we have a strategy focused on SEO (Search Engine Optimization). You can see that when you do a search on Google you will always trust the companies that appear in the first results, since this is not an easy task and the user knows and values it, getting your website to position itself in the first results of search engines requires technical web design factors, it also requires a content strategy, consistency and permanent monitoring to improve.
For us as a company, the website is vital, it is our main sales tool, it is the center of many strategies, everything we do in digital marketing is focused on generating conversions on our website. And just as for us the website is a fundamental tool and our main sales channel, it can also be for your company or business.
Website design in Colombia is becoming a necessity. Colombian business owners are realizing the great risk they run by staying out and allowing their competition to take advantage of them in the digital world. I believe that there is nothing that generates more distrust in a potential client at this time than searching for a company on the Internet with which they want to do business and not finding it.
Web design in Colombia: a necessity for companies
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