Visual component of the site

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In other words, its external appeal. Let's imagine a very everyday situation: you are looking for an unusual gift for a loved one. Through word of mouth, you learn about a website of a craftsman who makes unique souvenirs with his own hands. You find this site on the Internet and end up on a resource with low-quality photos and practically no description.

How long will you stay on such a portal? Or, on the contrary, you see a large number of photos, but their selection is chaotic, and there is no way to filter them by any principle. Will you stay democratic donor email list on such a site longer than on the previous one? Perhaps yes, but only for a couple of minutes.

A lot depends on the design of a web project - from conversion and the time the user spends on it to the level of trust and the number of organic links. Thoughtful design of an effective website increases the level of loyalty on the part of visitors and, as a result, leads to an increase in conversion.

Visual component of the site

Branding and web site design
The visual design should be based on the company brand. And vice versa, you can create a drawing that reflects the mental image of the company/product/service using the design of your web resource. The brand is what associations the consumer has with the name of the company, its products.

When we hear the name of a famous brand, its logo and corporate colors usually come to mind. Therefore, think about these two details, because you need to attract attention to your product. It is also necessary to form the right opinion of consumers about your brand.

Everything related to visual perception is responsible for managing emotions. Learn about the psychology of color — this will help you avoid mistakes when designing a website. For example, there are entire studies on the topic of “The Influence of Color on Marketing.” According to them, up to 90% of initial opinions about a product are formed precisely in connection with color design.

Visual perception is also affected by the font, which – just imagine – also has psychology behind it. Without going into details, keep in mind that when choosing it, priority should still be given to legibility, not “emotionality”. In other words, use a sans-serif typeface – it is easier to read. And do not use more than two types of font at a time.

So, when designing a site, choose no more than three colors and no more than two fonts. When adding new content, stick to the style used in earlier publications. To avoid confusing fonts and colors, write down their codes.