Availability of the site on third-party platforms

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SMM promotion

All businesses have social media accounts. You can be a construction company, a medical center, or just a self-employed freelancer. Your potential clients are on any social network, be it Instagram or TikTok. Use this, run your groups there.

Track your competitors' activity, find their social media accounts. Usually on the website, in contacts or in the footer, there are links to communities that the company maintains.

Study your competitors' activity on social commercial property owners database networks: design style, number of subscribers, posting frequency, publication formats - everything is important. SMM analysis of competitors will give you many fresh ideas for action.


Check whether the competing site is presented on third-party platforms: Yandex.Maps and Google.Maps, 2GIS, Flamp, in directories, blogs, etc. It is enough to just enter the name of the resource in the search engine, and the platforms will appear in the first positions of the search results.

Compare all the information: card content, company presence on the site, degree of interaction, reviews and work with them.

Try to increase the visibility of your site on the Internet. Visit the resources where your competitors are, be active.

SERM (reputation management)

It is useful to know about your competitor’s online reputation, if only because you can learn from their mistakes and make adjustments to your promotion strategy.


Read also!

"SERM: a promotion tool or a waste of time?"
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Cooperation with marketplaces, aggregator sites, bulletin boards

There is a misconception that sites like Wildberries and Avito should be viewed as competitors and direct rivals. This is not the case. On the contrary, you need to cooperate with such sites and establish connections.

Therefore, analyze them as well. Are there any of your direct competitors? For example, you represent a real estate agency. Find out if there is a competitor's account on Avito. And if you sell goods through marketplaces, find out if your competitors are represented on Yandex.Market, Wildberries, Ozon, etc. If so, then don't wait either, go there.