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If we mean SEO promotion, then it is better to look for competitors in Yandex and Google search results.

Here it is important to remember about 4 types of competitors, to identify and analyze all of them :

Direct competitors . These are companies that sell similar products through the website in the same region as you.

Indirect competitors . Companies selling clinical nurse specialist email list similar goods. For example, websites selling clothes for children, but only to wholesalers. Or sites selling children's and adult products.

Capital companies . If we work in Perm, then Moscow companies do not pose a threat. But we must understand that in large metropolitan areas everything develops faster than in regional ones, including e-commerce. An analysis of capital online stores will allow us to see useful techniques that can be implemented in our business.

Market leaders . These include sites like Wildberries, which operate on a national scale. They need to be analyzed to see the goal you want to achieve and to get useful “tricks” for implementation on your resource.

Thus, we look for competitors in search engine results. We do the analysis taking into account regional results and without them.


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Methods for Finding Competitors for Website Analysis
Some business representatives, especially if they have been in the market for a long time, think that they know everything about competitors. But this opinion is deceptive. The market is very changeable: for example, new players are constantly appearing in any niche, and some of the existing ones are moving to another. Some even change direction and leave the business. That is why it is important to regularly analyze the positions of competitors' sites in order to know the opponents and monitor the situation.

Methods for Finding Competitors for Website Analysis

Marketers have developed three working methods for company self-identification:

Ask your customers and potential audience about your competitors
It is common to define competitors from the company's point of view, but this is not entirely true. Who is your real competitor is determined by your customers. Knowing their opinion, you can be confident in your positioning, you will know the current competitors in the niche even with the slightest changes in the market.

Dialogue with clients gives the most accurate result when identifying competitor sites. There are several basic questions that will help you build a dialogue (adapt them to your niche):

How did you find our product/service?

What keywords did you use to make your request?

Do you know any companies whose product is similar to ours?

Have you considered them (yes/no)? Why?

Have you seen sites similar to ours?

It would be ideal if a company knew the criteria by which its customers make purchases, whether they compare your product with a competitor’s product and by what parameters.