Guest Blog Posts

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The main advantage of guest posts is that this tool is free. However, there are certain difficulties when working with it: it is often quite difficult to insert a link to your landing page into the text so that it looks organic there. Therefore, you have to indicate the addresses in the signatures to the articles.

If the published material is interesting, the reader will most likely decide to follow the link. However, you cannot be sure that he will need your product, presented on the open page.

Segmentation and optimization of traffic sources
For example, when your audience sees a post automotive mailing list on Twitter, they don’t learn everything about your product. On a landing page, you need to give people more information about the product/service so that they decide to buy.

Those who click on a link in an email to the landing page need different content. To cater to both audiences, you need to use several different landing pages.

Also, by dividing traffic by individual goals and corresponding sections of the web site, you can conduct more detailed analytics. Using Google Analytics and Yandex.Metrica tools, you can compare the indicators of different sites and see that the conversion of the audience from social networks is higher than from e-mail newsletters.

But what if you want to improve the efficiency of your email marketing, but not affect the conversion rates of traffic from social networks and PPC advertising? If you replace the main page where all the traffic comes, you will in any case affect the conversion of the audience from all sources.

Recommendations :

If you direct traffic from different sources, each to a separate, individual part of the web resource, you will be able to test them faster and more conveniently and receive targeted analytics.

Using special pages when dividing the audience allows you to make landing pages as relevant as possible for each type of traffic.

Further actions with the landing page
The conversion of advertising landing pages directly affects the return on marketing costs. If you invest in landing page promotion, you need to get as much profit as possible from paid PR. Changing just a few percent, conversion can significantly increase revenue.

Cost of Landing Page Development

You can achieve high performance by constantly optimizing your landing page based on the interests and expectations of your target audience. The best tool for this is split testing. In Google Analytics, you can edit your landing page by changing its elements and test different versions of the page, simultaneously showing them to your audience and comparing which one is more effective.