"Adaptive Website Layout: A Guide for Beginners"

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Website owners may not be very familiar with technical terms and ranking parameters, but they should understand that this affects the dynamics of traffic. In addition, it is necessary to take into account the fact that for many areas, the volume of traffic from mobile devices is comparable to that of desktop devices, and sometimes even exceeds it.

Today, there are many offers of this type on the market: "Adaptive design - we make websites for any device!" But you can distinguish quality work from poor quality only if you are familiar with the matter and are able to control at least the general parameters.


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What are the benefits of responsive design?

You may be proud of how great your web page looks on a computer, but it can often look quite different on smartphones and tablets. Switching to responsive design ensures consistency across devices.

Benefits of Responsive Website Design

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This technology makes it possible to develop just one design version, and its adaptation to the screen size of any device will be carried out automatically.

This approach provides a number of advantages:

saving time and money (no need to maintain separate sites for PCs and mobile device screens);

Increased search engine optimization (SEO). Responsive design allows you to provide the same URL to each page, so you don’t have to worry about some links leading to the desktop version of the website and some to the mobile version;

increasing the number of website impressions in Google Analytics reports (by synchronizing requests from mobile phones and computers);

improving statistics of distribution in social networks (likes on VKontakte, tweets, etc.). This happens because the desktop and mobile versions of the sites will have the same URL;

no need for complex support for a site with adaptive design, since it does not need any server components. It is only necessary to modify the basic CSS styles of the page to change the appearance (or position on the page) - this depends on the specific device.