Is your website optimized for mobile devices?

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Did you know that 60% of website visits currently come from mobile users ? This is nothing new, but it is becoming increasingly important that website designs are adapted to mobile devices.

Every day more and more users are using their cell phone to browse, search, buy, make transactions and any type of activity that was usually done from a computer or desktop, and of course for Google it is essential that the pages are adapted to this trend since it is essential to offer a good browsing experience for users, a web page must be easy to navigate, it must be easy to read and it must allow its visitors to find what they are looking for very easily and in a short time, now Google gives a lot of value to websites that are adapted for mobile devices and this influences in a very important way the positioning. For these reasons, if you still do not have a web page adapted to mobile devices, in this article we will tell you why it is so important that right now you call your digital marketing agency or your web page designer and start working on a new version for your website, that meets the following characteristics.

User Experience This is one of the fundamental points of web design and one that many overlook, either to reduce costs when creating a website or because they are not really well advised by their web page designer.

From the first screen, the user must be clear about where they have arrived kuwait whatsapp data what they can do. They must be able to find the different options or possibilities offered by the website or application they are visiting in an easy, practical and, to put it better, intuitive way. Hence the great importance of designers applying the concepts and methodologies of User Experience design.

Processes are created because they really contribute, so from the beginning of your project, think about who you are going to design for, who your user is, and do not skip the stages, from the study or analysis of the user , the wireframing process and user testing, you will see that each of these phases will provide knowledge and will help you get closer to creating a true experience that makes a difference when browsing your website.

Speed
This is a fundamental factor that counts a lot when being classified or evaluated by Google to give a better positioning. As you may have noticed, one of the things that can cause the most abandonment on a web page is the loading time, and if this happens on mobile devices it is even more critical because users want to see everything in a minimum amount of time.

It is very important for this point to have a good technical optimization of the website, and in many cases this may require sacrificing some design in favor of a faster loading time. Have you noticed that websites are now cleaner, or simpler? It is precisely because they are looking for a faster site, so that it does not have to load so many elements so that it can be displayed more quickly and efficiently on mobile devices. Saturated designs lose out to minimalist ones, but minimalist design can be very charming. It is not about sacrificing beauty in search of performance or speed, a well-designed site does not need elements that saturate it. Follow Google If you want to appear in Google search results in the first places, the first thing you should do is follow its metrics. Google has already developed very efficient tools for webmasters or web designers to rely on, to offer better browsing experiences for their users.

Think mobile first
For a few years now, design has been based on the mobile experience, that is, web page designers begin to design thinking first about the mobile version rather than the desktop version. This means that from the beginning we try to minimize the designs in a certain sense, easy-to-find menus, with very clear options, without saturating the screen. Remember that the most important thing here is the user, and our intention is to offer them an experience that invites them to continue browsing our website easily and intuitively.

Without a doubt, starting the web design process thinking first about the mobile experience will be a good practice that will ultimately facilitate and improve the experience for the desktop version as well.

Simple and beautiful design
We're going back to this topic because it's been one of the most common problems we've encountered when designing pages adapted to mobile devices. Clients usually want their page to show everything, photos, videos, long texts, and this not only saturates the mobile design, but also affects loading times, as we've already mentioned.

That's why it's so important to prioritize what you really need to show on your mobile version, and to do so with the support of a clean and optimized design. A good web designer doesn't need to overload a design with elements to make it look good and fit the brand. Prioritize and minimize, that will give you a website that your mobile audience will love.

Content of interest
Do you already know what your user wants to find when they arrive at your website?

So don't make them scroll too much, highlight the most important elements from the top of your page. If they want to see something else, they will do so because they really thought what you want to share was important.

As a final recommendation, we just want to say that we should make everything easy, always think about our users and try to make sure that the options we offer them on our website are clear, easy to find, and we should not make them navigate unnecessarily. In the end, we all want to do things in a practical way and in the least amount of time possible.

Creating an ideal version of your website for mobile devices is not a difficult task, and it will contribute a lot to the performance of your digital marketing campaigns, so let's get to work.