Mistake #4: Too many traps

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It is not necessary to adhere to the rule that there should be only one trap on the page. However, you should not overdo it either: when there are too many offers, the site becomes like a market, where the client is attacked from all sides by intrusive sellers.

What to do?

Don't try to sell everything at once. Focus on art director email list showing the product to the buyer in a favorable light. If in doubt, try to convince him with a discount or a special offer, but only one.

Mistake #5: Low quality text.

Low quality text

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There shouldn't be much content on a sales page. But without it, the landing page won't work. Text is the main tool for influencing the client. No matter how many beautiful pictures you place on the site, only good content will ensure a high level of sales.

What to do?

If you have little understanding of copywriting and don’t understand how to use text to encourage the reader to make a purchase, entrust the filling of the landing page to specialists.

Mistake #6: Overloading the first screen.

The screen that appears in front of a potential client when they go to the site is the very first impression that is almost impossible to correct. When designing it, professionals advise sticking to minimalism: a couple of beautiful photos and a brief description of the product will be enough. It is better to leave more free space and place a detailed description below than to compress the landing page to two screens, each of which will be overloaded.

What to do?

Remove everything that is not directly aimed at achieving the main goal of the one-pager - selling the product. To do this, you will have to set priorities and sacrifice some information. If you tell everything at once, there is a risk that the most important thing will be overlooked.

Mistake #7: Violating generally accepted standards.

Violation of generally accepted standards

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To capture the client's attention, an original approach to website design is necessary. This rule is especially important for landing pages, but there are exceptions. Trying to interpret traditional elements of a sales page in your own way can play a cruel joke on you.

Imagine a car that has no steering column, and the steering wheel is mounted directly on the front seat. To say that it is unusual is to say nothing, and it is unlikely to push you to buy. Of course, because a car with a familiar arrangement of parts is much more convenient to drive.

What to do?

Don't try to reinvent the wheel. Define key rules for your one-page design and don't break them. For example, a phone number is always in the upper right corner. Clients subconsciously expect to see it there, so changing the location of the element is completely unjustified.

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Mistake #8: Demanding too much from the client.

It is not easy to come to terms with this, but the fact remains: selling goods through one-page sites is impossible without competent work of the manager. Often, the site exists only to present the product to the user and get his contact information. At this stage, we are talking about "cold clients", from whom you cannot expect an unconditional readiness to place an order.

Nowadays it is difficult to find a unique product. Most likely, you also have competitors offering similar goods. Therefore, provide the client with all the necessary information and ensure maximum convenience of using the site.

What to do?

The site should unobtrusively prompt the user to leave you contact information. This will allow the manager to contact the potential buyer, answer his questions and close the deal.