Work outside the site

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Y1 also affected the business sphere, which is not directly related to the site itself. We are talking about the summary ratings based on reviews. Now, when doing SEO promotion in Yandex, you need to take this point into account: the search engine analyzes the reviews left by customers on the company card in Yandex.Directory, and on their basis, creates categories with ratings.

Not all website owners pay attention to what is happening outside the resource. This is a big omission. Let's imagine a potential client who is looking for a good restaurant. Where will he go first: to an unfamiliar site or to the "Directory" platform to read reviews?

Encourage your customers to write ameriplan email leads reviews, remind them of this opportunity, share links to your company pages.

Analyze the feedback you receive, respond to positive ones, and strive to solve the problems of your project that you learned about from negative comments.


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Commercial ranking factors
Commercial ranking factors are understood as a certain set of resource parameters, based on which the user makes a decision ─ whether to use the services of a given company, whether it can be trusted, whether it makes sense to perform a target action (for example, fill in registration fields, send a request, receive a commercial offer).

Information about commercial factors was first covered in the Yandex blog in the fall of 2011. Experts reported that it was necessary to improve the quality of services provided on sites. At the moment, this characteristic is one of the key ones.

The main groups of commercial factors in Yandex include the following:

Contact details. The company address must be specified in full. Don't forget to indicate the city code next to the phone number. Ideally, you should create an email on your own domain; using free email services is not recommended.

Information about the company. Set aside a separate page of the site for these purposes. Place photos of the main office and the company's employees on it. This will help increase the trust of potential clients.

Description of goods and services. They should be divided into categories ─ this will make it easier for visitors to navigate the site. Do not forget to indicate the status of the product: whether it is in stock, available for order, or unavailable. Indicate the honest price of each product or service, accompany all product cards with a unique description.