Research the topic thoroughly

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Search engines do not take into account the volume of texts when ranking, but the size of articles significantly correlates with the site's positions.

The reason is that longer text has a higher chance of meeting all the listed quality criteria. According to additional research, longer articles usually have more backlinks and attract a significant number of visitors. Therefore, in SEO copywriting, it is necessary to deeply study the topic you are writing about in order to cover all aspects and subtopics, expand the content of the article.

Keep in mind that search engines rank individual pieces of text

At the beginning of 2021, another update of Google realtor email list algorithms took place – Google Passage Ranking. Now this largest search engine ranks not only the entire page, but also parts of the content separately. Yandex also has a similar algorithm that evaluates paragraphs of text.

In SERP (Search Engine Results Page), Google can only show quick answers to those pieces of text from your page that match the current query (since that is the fragment that is indexed).

Therefore, for good ranking, the old advice from SEO copywriting becomes even more relevant: structure the material correctly and provide it with high-quality headings.

To examine the snippets in the search results and understand what information is in them, use a special parser. This information should be given special attention.

Ranking of text fragments

Use article optimization tools

If traditional SEO copywriting methods are enhanced with AI and NLP technologies, then the website’s ranking can be significantly improved.

Software products that help SEO authors optimize text or evaluate how good it is are offered by SEMrush, Pixel Tools, SearchAtlas, and a number of other vendors. With their tools, you can identify common terms and meanings present in materials on top sites and add similar content to your texts. If you successfully incorporate these findings into the content, the results will be simply stunning.

Answer related questions in the article

A non-obvious way to further improve your keyword rankings is to provide answers to questions that people typically have when they are interested in your target keyword. There are several ways to find these questions.

For example, explore search suggestions. The corresponding parsers from Google and Yandex will be useful here.