How to stop companies from using your data for advertising

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In this section we see a list of interests that an advertiser can use to display ads.

We may remove some interests that we don't care about. For example, you may have accidentally entered the "Cat Food" interest segment, but you don't have pets and are tired of seeing ads for those products. If you remove all interests, ads will still appear, but they will be less relevant until Facebook re-assembles your new interests.

Who included you in the list for advertising

Settings and Privacy – Settings – Advertising – Advertising Settings – Advertising based on custom audiences.



Advertisers can tailor their ads to specific audiences. In some cases, you may see ads because the advertiser has included you in an audience based on your information or data about your activities off Facebook.

In this section, you can also prevent specific advertisers from using your data to show you ads.



Can you influence how your data is used?
One way to target ads is to set your location of study and work. You can opt out of using this data to show ads. Here's how:
Settings and Privacy – Settings – Advertising – Ad Settings – Categories used to include you in the target audience.



Turn off the toggles and Facebook will no longer use this data to personalize ads.


It is possible to hide ads from specific advertisers. This means that ads from the selected advertiser will no longer be shown to you.

You can view a list of advertisers whose ads you've seen recently here.

Why it's beneficial to share data with Facebook
If you monitor what data you give to the social network, you can norway number data receive more relevant advertising offers.

By disabling interests that don't match your real ones, you can eliminate ads from your Instagram feed for products you don't need. The more relevant data, the better quality the offers from businesses.

How to live with this
The events of 2020 have shown us that all our data is no longer a secret. Each of us leaves a “digital footprint.” This is a new reality that we will have to adapt to.

“If you don’t pay for the product, you are the product” is a phrase from the movie Social Dilemma that depicts the new rules of the game. When we use something for free, we must understand that advertisers are buying our attention.

Keeping track of your personal profile is becoming as important as brushing your teeth. To do this, it's useful to remember what data about our actions can be used and in what ways. This is digital hygiene. And remember: Data is the new black.