Show clear ROI
Focus your resources on high-value accounts or customers
Create personalised and targeted communications
Align your marketing and sales teams
How to implement successful account-based marketing
The foundation of a successful email list providers in germany AB marketing strategy is a list of carefully chosen high-value clients, customers, or prospects. After you’ve identified your targets, your marketing and sales teams can then come together and craft personalised campaigns that can be delivered through the right channels.
Let’s take a look at what this process looks like on a step-by-step basis.
These are the accounts that have the potential to contribute the most to your company’s revenue. When identifying high-value target accounts, you should consider revenue potential as well as other strategic factors, like market influence, likelihood to make a repeat purchase, and potential for higher than average profit margins.
When identifying high-value accounts, consider the financials of the company, what their current performance says about scalability, and who your competitors are selling to.
Step 2: Conduct research on those accounts
Once you’ve identified your target accounts, you need to learn as much about them as possible. So, endeavour to answer questions like.