we must take into account the use in each geographical location

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Words that may seem harmless to us, such as “coger” or “concha,” may have a different meaning in Spain or South America.

Other aspects to take into account when adapting to a different country are the use of symbols, expressions, colors, types of currency, units of measurement, representation of time, etc.

All of these aspects have a depth of development worthy of being treated individually in other posts.

In addition to language and website understanding, localization can also affect the offering of services or products.

It has happened to all of us at some point that we have found that much desired product on Amazon and when we have tried to buy it, it was impossible due to our location.

As we have mentioned throughout this post on many occasions, we switzerland mobile database are not just talking about translation, we are referring to the adaptation of messages, products and services to a specific geographical location.

The unavailability of the product in our country of residence
Although globalization allows us to have access to products and services that were unthinkable a few years ago, there are still cases in which said products or services will not be available, whether for logistical reasons, legal restrictions, or availability.

Providing a solution to these types of situations is a challenge for digital businesses in general and for the field of UX in particular.