Google recently announced the discontinuation of support for video carousels on its search results pages. This feature allowed certain pages with video content to appear in a carousel format, giving users a visually appealing way to explore videos directly from the results page.
This change comes after Google conducted tests that concluded that the feature was not useful on a broad scale for the search ecosystem. The removal of the video carousel markup also came with the removal of specific parts of the structured data documentation for videos, affecting the guidelines that describe how to implement this functionality.
What was removed by Google?
With the end of support for video carousels, Google has removed several related sections from its structured data documentation. This includes a paragraph that explained how to add an “ItemList” to enable video carousels, as well as sample code for that implementation.
Additionally, Google has removed references to the carousel linkedin data guidelines section and removed the phrase “ItemList: Mark up pages with a list of videos to enable a video carousel.” The removal of these sections indicates that while the markup may still be present on some sites, Google will no longer use it to generate video carousel results.
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The impact for business owners
For businesses that have used or planned to use this feature, Google’s removal of support may come as a surprise. However, it’s important to note that the presence of video carousel code can still help other search engines or systems better understand your content, even if Google no longer uses this information to generate carousel results.
Business owners should be aware of these changes to Google’s guidelines, as they may impact the visibility of their video content in search results pages. It’s recommended that you stay up to date with the latest changes to Google’s structured data documentation to ensure that your SEO practices remain effective.
Finally, while Google has removed support for video carousels, other video-related SEO practices remain in place, such as optimizing content and including appropriate structured data to improve search engines' understanding of your content.