But how do you test usability? Website operators must constantly check and improve the usability of their services and products. Customer demands are constantly growing. In order to uncover potential weak points on your website, specific usability testing methods and procedures are required.
Some usability testing methods are relatively simple, such as measuring the loading speed of your website. Other website usability tests, however, are much more complex, such as measuring how intuitive individual elements on your pages are. The same applies to navigation on your site. A key question, especially with regard to new users, is:
Do new users understand the navigation on the site intuitively or do they have to spend a long time searching for the next logical step?
What seems logical to you can be confusing for users. The frustration threshold, especially in the online world, is very low. If a user cannot find their way around the website quickly, they will quickly leave and a potential conversion opportunity will be lost. Feel free to download our white paper “ Conversion Rate Optimization Checklist ” for free.
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If you want to test usability, the question arises as to which aspect you want to focus on. Factors that could be considered include:
factors
Description
loading speed
How quickly does content load on the pages? – Loading times that are too long result in customers leaving the site quickly.
simplicity
How easy is it for your customers to find their way around the france mobile numbers list website? – The processes, such as purchasing, should be as simple and easy to navigate as possible.
Overview
How can visitors find their way around your website? – Too many elements on a page can overwhelm users.
navigation
Is the navigation logically structured and easy to follow? – If a customer is exposed to unnecessary or illogical steps, they will quickly leave.
stability
How stable is your website? – Nothing annoys customers more than a non-functioning website.
design
How appealing is your website? – Aesthetics play an important role for customers. An outdated design is a no-go.
The usability testing method varies depending on which usability factor is to be focused on. In any case, the usability tests help to remove all the small and large stumbling blocks that result in purchases or interactions being abandoned on your pages.
But when should a usability test take place? Companies are well advised to subject their website content to regular usability tests. In particular, performance and functionality should always be kept in mind.