Trustworthiness is a central pillar of EEAT. Google seeks to ensure that the information provided is truthful and reliable. This means having a clear privacy policy, providing accurate information, and avoiding sensationalism.
Websites that deal with financial transactions or sensitive data, for example, must ensure that their platforms are secure and transparent.
The implementation of EEAT became even more relevant after the March 2024 Core Update , which prioritized the quality and relevance of content. With the growth of AI-generated content creation , Google has increasingly valued those who demonstrate not only knowledge, but direct and reliable experience on the topic.
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A clear example of how EEAT can affect SEO is on YMYL (Your Money or Your Life) websites , which deal with sensitive topics such as health and finance. For these topics, the requirement for a high level of EEAT is even stricter, ensuring that the audience receives reliable and safe information.
Pages that do not meet these criteria run the risk of student data losing positions or even being deindexed.
How to apply EEAT to your website's SEO
Implementing EEAT into your SEO strategy isn’t just about creating relevant content, it’s also about ensuring that it’s produced and presented in a credible and authentic way. Here are some tactics for optimizing your website based on EEAT principles.
1. Build content based on real experience
Make sure your content reflects the writer’s real-world experience. If you’re blogging about travel, for example, tell stories based on real-life experiences, including details that demonstrate authentic experiences. This will increase engagement and credibility.
2. Highlight the authors’ specialization
Include information about your author’s qualifications, awards, or professional experience in your footer or bio. This not only adds value to your content, but also reinforces the perception of expertise. For YMYL topics, having experts is key to building trust in your content.
3. Increase your authority with quality backlinks
Get links from high-authority sites in your niche. This can be done by creating valuable, shareable content that other sites will naturally link to. Influencer partnerships and mentions on major portals are also effective ways to increase your site’s authority.
4. Ensure website reliability
Implement security certificates, such as SSL, and make it clear to users that their transactions and data are protected. Also, keep information accurate and up-to-date, without exaggerations or unrealistic promises. Transparency is key to building trust.
5. Update content regularly
Google values websites that keep their content up to date. Conduct periodic reviews to ensure that the information is correct and, when possible, add new references or data. This shows Google that the site is dynamic and committed to quality.
6. Use testimonials and reviews
Customer reviews and testimonials are great ways to increase trustworthiness. They serve as social proof that your website or product is trustworthy, which directly contributes to EEAT. Additionally, authentic user reviews increase engagement and perception of authority.
The impact of EEAT on website creation
When it comes to creating corporate websites , EEAT should be a priority throughout the entire process. From developing the framework to producing content, it is essential to ensure that the website is optimized for all four pillars.
A good website design, with easy navigation and clear and reliable texts, is the first step to building the necessary trust. In addition, the website must be responsive and fast, ensuring a good user experience, which is also an essential factor for SEO.
Following these guidelines will not only improve your SEO, but will also help you build a stronger, more trustworthy relationship with your audience. After all, investing in content that reflects EEAT is key to success.