Information product packaging

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During the “packaging” of a product, the following aspects are of great importance:

Tasks.

Speakers.

Emotions.

Unique selling proposition.

Length of lessons.

Duration of the course.

To engage students, the learning process should include:

gamification;

trial course or trial lesson;

chats;

handouts;

certificates;

live broadcasts;

participation of curators;

pranks, etc.

The essence of gamification is cayman islands email list that students are offered game tasks. Due to this, their motivation increases, they are better involved in the process and learn the material better.

Information product packaging

Source: freepik.com

Please indicate what form your gamification will take.

Before launching the information product, you must complete the following operations:

Creation of a landing page/website
This offers a number of advantages.

You present yourself as an official seller, which means you increase trust in the product.

Interaction is faster. Through the site, a potential buyer can immediately contact you. There you can also read the terms of service and make a payment using a special button.

Information about the expert. The platform owner can provide basic information about himself, confirm his reputation and convince the client of his competence.

Full acquaintance with the product. In the description of the product, you can note its advantages, terms of provision and add reviews. Then the visitor will immediately learn the details of interest to him about the product.

Safe online payment scheme without manager involvement.

Customer communication. Users can ask a question via a special form and specify the email address to which the answer will be sent.

Automation of customer base collection. This will allow you to inform customers that training will start soon or new offers have appeared. Thus, the customer base is an effective tool for creating a sales funnel.

Not all site visitors are initially set to buy. It happens that when a user has not yet decided whether to take a course, he studies the site and receives significant arguments in favor of purchasing the product.

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Strive to make the user want to get your product when visiting your site. Each section should create a certain emotion and encourage the target action:

USP (unique selling proposition) of an information product. It focuses on the distinctive characteristics of the product.

Information about the speaker (his experience, portfolio, achievements), allowing you to verify his professionalism.

Reviews and case studies from students (demonstrate the effectiveness of the product, that it is within everyone’s power).

Information about what the customer might be missing and how your product can fill it.

Specific program of the information product.

Conclusion on how a person’s life will change for the better after completing the course.

Cost and its justification, as well as programs to choose from.

Creating a Lead Magnet
A lead magnet is needed to get a potential client to pay attention to you. Provided that they perform the target action, they can receive a gift from you.

Main lead magnet formats:

free files: checklist, guide, workbook, etc.;

trial promo lesson of the course;

free lesson or trial course;

free webinar or closed live broadcast;

marathon or challenge.

You need to approach the creation of a lead magnet with all responsibility. Do not forget that with this product you confirm your status as an expert.

So the following points are important here:

attractive design and memorable style (if possible, corresponding to the general concept of the paid product);

the value of a free offer that can be used for practical purposes;

demonstration of expertise.

Offer an original lead magnet. Highlight its essence and content.

A lead magnet is part of the sales funnel. By using it, you convince the user to give you their details and can then send them messages.

The best option is to automate the execution of operations. You offer visitors a free file download to get their data, after which the mailing is carried out.