time to remove these links

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In January 2014 , Google's Matt Cutts declared guest posting dead, noting: "So I'll say it: if you're using guest posting as a way to get links in 2014, you should stop. Why? Because over time, it's become increasingly spammy, and if you're doing a lot of guest blogging, you're hanging out with some pretty bad company."

Today, Google's link scheme guide lists the following as a violation of its guidelines:

If you're using guest posting to generate links with anchor text and lots of keywords on sites that have no topical relevance and don't actually offer any value outside of the link, you're earning toxic backlinks as a result.

That said, you could do high-quality guest posting in an industry outlet as an industry expert, writing a column every month.

Since this isn't being done at scale, it's meant to build brand awareness before building links and is topically related.

This is still a valuable tactic.

Links in widgets
If you develop a widget or plugin (say, for WordPress) and distribute it with an embedded link (this used to be common in sidebars all over the web), you are violating Google's Webmaster Guidelines and creating toxic links:

Toxic Backlinks - Widgets
If you did this in the past, it's.

But be careful, there could be tens of thousands of them!

Generation of reciprocal links
While reciprocal link building often happens russia mobile database naturally (two sites linking to each other), if this is done at scale and the links come from largely irrelevant “link pages,” you will end up with a lot of unnatural links.

When you link to a site that links to you, you don't get editorially placed links, and it's a tactic you should try to avoid in 2020.

A note on unnatural outbound links
Many people mistakenly assume that they can only be penalized for spammy inbound links, but that is not the case.

You can also be penalized for linking unnaturally to other sites.